Posted By: Shelley O'Connell
Millions of Americans have now heard of the "cord cutting" movement, which is essentially the act of ditching your costly pay-TV service and getting your TV entertainment from alternative sources. In addition, most people are now aware that the most critical ingredient of cord cutting is the live broadcast TV that you get from a television antenna.
On average, about 80% of the TV content viewed by Americans comes from the major broadcast networks: ABC, CBS, FOX, NBC, PBS, and The CW. These networks broadcast their content over free public spectrum, and you can get it in amazing, uncompressed HD with a TV antenna. Don't be fooled by sources that suggest you should "stream" live broadcast TV. Why on earth would you want to suck up bandwidth and face possible data caps for content that you can get for free from an antenna, and at much higher video quality?
So, a TV antenna is your #1 cord cutting ingredient. You're still going to get your local news, sports and special live broadcast TV events. If you haven't done so yet, just try an antenna. We've made it easy for you with FLATenna at only $10. FLATenna is a passive (non-amplified) 13" flex antenna, and is the performance equivalent of all other 13" passive antennas on the market today that retail for $35 and more.
Cord cutting ingredient #2: A streaming media source. Many of you access services such as Netflix and Amazon through your game consuls and Blu-Ray players, or perhaps a Roku or AppleTV. This is your source for getting countless movies and all of those favorite cable shows - the other 20% of what Americans watch on TV.
If you're going to replace your pay-TV service, we're guessing one of the main things you'll be needing is a DVR, which is cord cutting ingredient #3. You'll still want to record your favorite broadcast shows and be able to pause live TV (especially with the NFL season about to start), skip forward and skip back through live and recorded content, basically all of the things you currently do with your cable or satellite DVR. There are several choices available for antenna DVRs. Channel Master happens to make the only one that is subscription-free. Take a look at the DVR+, our TV Freedom solution for consumers.
We want to help you discover the incredible value of free broadcast TV. We developed FLATenna so that you can try the antenna TV experience at very little risk to your pocketbook and before you make any major decisions about your TV service.
And, if you purchase FLATenna and then later decide that you would like to upgrade to a longer-range antenna or purchase the DVR+, we'll credit your $10 FLATenna transaction amount toward your new purchase, and you still get to keep the FLATenna. Everybody wins.