Channel Master and Ethertronics Announce the First Processor-Enabled Consumer TV Antenna
SMARTenna+ with Active Steering™ Technology is the World’s Most Advanced Indoor TV Antenna
January 8, 2018
Las Vegas, CES 2018 –
Channel Master, a leading retail-based TV provider, and Ethertronics, a leader in high-performance smart antenna solutions for wireless communications, today announced the upcoming availability of the new SMARTenna+, a maximum-range indoor TV antenna that utilizes an internal processor to analyze and select optimum signal reception patterns as an automated feature.
SMARTenna+ houses seven different antenna reception patterns, performing as seven TV antennas in a single device and is effectively the equivalent of having the antenna in seven different locations in the room at the same time. Where all other indoor TV antennas need to be physically repositioned to find and acquire optimum signal reception, SMARTenna+ can remain stationary while simply adjusting its internal reception pattern, either automatically during initial setup or at any time thereafter by pushing a button on the processor housing.
“Ethertronics is a world leader in active wireless antenna systems for consumer devices including smartphones, laptops and tablets,” said Joe Bingochea, executive vice president of product development at Channel Master. “We worked with Ethertronics to bring that same patented smart wireless technology, known as Active Steering, to over-the-air television reception applications and house it within a modern television antenna.”
SMARTenna+ includes seven different internal reception patterns, a smart Ethertronics processor, built-in signal amplification, automatic noise filtering, the maximum reception range possible, and the added convenience of new patented push-on cable connectors. The antenna effectively overcomes 90% of common indoor reception issues experienced with all other indoor antennas on the market today, delivering more channels and better reception.
“The continued growth of cord cutting has created a market boom for TV antennas, but getting good indoor reception can be a frustrating experience,” said Vahid Manian, chief operating officer at Ethertronics. “By incorporating Active Steering, Channel Master has delivered a breakthrough product in SMARTenna+ that brings a level of performance and convenience to indoor TV reception that has never existed before.”
SMARTenna+ will retail for $89 and will first be available through Channel Master’s online store. Pre-orders are available now with inventory expected before the end of March.
SMARTenna+ is available for demonstration at CES. Media can visit Channel Master at PepCom on Monday, January 8, and private demonstrations are available by appointment in Westgate Hospitality Suites January 9 through 12.
About Channel Master
Channel Master is a retail-based North American television provider delivering high quality and value to consumers since 1949. The company harnesses the best of free over-the-air broadcast TV and internet-based streaming technologies to provide products and services for a traditional TV experience and professional-quality installation. It feels like Cable but it’s not.
Ethertronics is a global leader and innovator in ultra-high performance smart antenna system solutions for wireless communications. Ethertronics Active Steering Antenna technology provides performance enhancements for throughput, range, efficiency and reliability across a range of applications, from mobile phones to Wi-Fi and the Internet of Things. Ethertronics has shipped over 1.8 billion antenna systems that are being used by leading wireless handset and device manufacturers worldwide. For more information, visit www.ethertronics.com.